Marketing and Communications
In addition to social media, I have worked on traditional marketing and communications projects while working at Grande Cheese company and in coursework at UW-Oshkosh. Internal marketing and communications projects done at Grande are a great way to engage and inform Associates within the organization. Projects done as coursework have allowed me to build my skills in digital marketing, specifically SEO and email marketing campaigns.
HoneyPot of SEO
An analysis of Wildfire Coffeehouse's website, identifying opportunities to improve aspects of their website contributing to organic search results.
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This project was done for a Digital Marketing course and offers improvements to the landing page of a small business's website.
Email Marketing Campaign
A project outlining a hypothetical email marketing campaign supporting merchandise sales for Wildfire Coffeehouse.
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This project was done for a Digital Marketing course and outlines a potential email campaign benefits, process, creatives, outcomes, etc.
Associate Resource Guides
Associate resource guides are a non-exhaustive collection of community resources I compiled through country-specific research to give to Grande Associates. These guides serve as a tool for Associates who are going through times of financial hardship, food insecurity, or other personal struggles.
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Attached is the Dodge County copy, other guides were created for Adams, Calumet, Columbia, Fond du Lac, and Green counties.
Producer Spotlights
Grande's Producer Pipeline is a biannual publication sent digitally to all of their farmer Producer Partners. Included in this are two Producer spotlights, which highlight Producer Partners who exemplify Grande's pillars of social responsibility.
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For the Producer spotlights that I wrote, I interviewed the farmers about their commitment to responsibility in their communities and to their employees. From the interviews, I wrote the two Producer spotlights for the June 2024 issue of the Producer Pipeline.
