Marketing and Communications
HoneyPot of SEO
An analysis of Wildfire Coffeehouse's website, identifying opportunities to improve aspects of their website contributing to organic search results based on keyword research and SEO best practices.
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This project was done for a Digital Marketing course and offers improvements to the landing page of a small business's website.
Email Marketing Campaign
A project outlining a hypothetical email marketing campaign supporting merchandise sales for Wildfire Coffeehouse targeting existing customers on their email list. ​
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This project was done for a Digital Marketing course and outlines a potential email campaign benefits, process, creatives, outcomes, etc.
Associate Resource Guides
Associate resource guides are a collection of community resources I compiled through country-specific research to share with Grande Associates. These guides serve as a tool for Associates who are going through times of financial hardship, food insecurity, or other personal struggles.
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Attached is the Dodge County copy, other guides were created for Adams, Calumet, Columbia, Fond du Lac, and Green counties.
Producer Spotlights
Grande's Producer Pipeline is a biannual publication sent digitally to all of their farmer Producer Partners. Included in this are two Producer spotlights, which highlight Producer Partners who exemplify Grande's pillars of social responsibility.
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For the Producer spotlights that I wrote, I interviewed the farmers about their commitment to responsibility in their communities and to their employees. From the interviews, I wrote the two Producer spotlights for the June 2024 issue of the Producer Pipeline.
"Pumpkinpal" Advertisements
This series of advertisements was created for the fictional company "PumkinPal," an accessible and easy-to-use tool for carving pumpkins. This package includes a billboard, phone, and magazine ad created using Adobe Illustrator. The ads are themed in a timely manner for the Halloween season and are targeted toward families with young children and people with mobility difficulties.